The College Backlash Is a Mirage

Rose Horowitch  January 06, 2026 1 min read

The College Backlash Is a Mirage

Rose Horowitch 
The Atlantic

If you were to judge by public-opinion polling, you might reasonably conclude that Americans have broadly given up on the idea of going to college. In 2013, 70 percent of adults surveyed by Pew said that a college education was “very important.” This year, only 35 percent did. Over the same time period, the share of Americans who believe that college is “not worth the cost” rose from 40 to 63 percent, according to NBC.

If you were to judge, instead, by the choices that Americans are actually making, you might draw a different conclusion. Despite the reported skepticism of higher education, enrollment in four-year colleges and universities is growing.

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